Salman Khan Towers, Mohali: location, developer and price
The project is on Airport Road in Mohali, Punjab, on about 9 acres that the developer bought at a local authority auction for around Rs 550 crore. The developer is GB Realty, a Punjab company; Jacob & Co, the watch and jewellery brand, is the brand partner and is designing the project. Reports put the total investment at about Rs 2,400 to 2,500 crore.
Of the five residential towers, two are to carry Salman Khan's name as Salman Khan Residences, and three the Jacob & Co brand; one report says six towers. No prices, flat sizes, floor plans, launch date or possession date have been published, so any price you see quoted for Salman Khan Towers today is a guess. Salman Khan sent a video message to the launch event rather than attending, and the reports do not say whether he has invested in the project.
Salman Khan Towers: Airport Road, Mohali. GB Realty with Jacob & Co. Two of five towers named after him. Price not yet published.
Sources Business Today, 26 Oct 2026 · AajTak, 26 Oct 2026 · NewsX on the Mohali project
Salman Khan in Dubai: HRE Development, and the Jacob & Co tower
HRE Development appointed Salman Khan to promote its premium residential projects, Khaleej Times reported in February 2026. The DLD records two HRE launches selling in volume this year. Sakura Gardens sold 220 units at a median AED 1,612 per square foot, level with the AED 1,610 median for its district, Falcon City of Wonders. Skyhills Astra in Dubai Science Park sold 241 units at AED 1,925, about 7% above the district's AED 1,791.
The Mohali towers are a different company: GB Realty is building them with Jacob & Co, and coverage says Salman Khan's name will be on part of the project, though no official terms have been published. Jacob & Co already has a Dubai residential tower, Burj Binghatti Jacob & Co Residences in Business Bay. It is the one project in this comparison with a clear premium: 18 sales at a median AED 11.5 million and AED 3,523 per square foot, 21% above Business Bay's AED 2,911. The register shows it 52% built against a filed completion of June 2026, so it is already past that date.
Sakura Gardens sold at the same price per sq ft as its district. Burj Binghatti Jacob & Co sold 21% above Business Bay.
Sources Khaleej Times, 20 Feb 2026 · NewsX on the Mohali project
Shah Rukh Khan: two Shahrukhz towers, one for offices and one for homes
Shah Rukh Khan has two Dubai towers with Danube, and they are easy to confuse. Shahrukhz by Danube, on Sheikh Zayed Road, is a 55-storey office tower and one of the busiest launches of the year: the DLD recorded 559 purchases at a median AED 2.32 million, or AED 4,135 per square foot. Because it is offices, its price per square foot cannot fairly be set against the district's homes, so it is left out of the premium comparison. The register files completion for 30 June 2029, with construction at 1.9%.
The homes are in the second tower, Shahrukhz Residences in Dubai Maritime City, announced on 7 October 2026 from AED 1.65 million on a 30/70 plan. It is not on the Land Department register yet, which means there is no escrow account on record and no recorded sale to price it against. If you were drawn in by Salman Khan's news and want a Bollywood-branded home in Dubai, this is the one being sold now; check its register status before paying anything.
Shahrukhz by Danube: offices, 559 purchases at AED 4,135 per sq ft. Shahrukhz Residences: homes from AED 1.65M, not yet on the DLD register.
Sources Khaleej Times, 20 Feb 2026
Alia Bhatt and Ranbir Kapoor: DAMAC Islands 2
DAMAC Islands 2 was launched with Alia Bhatt and Ranbir Kapoor. It sold 3,523 units across its clusters between January and October 2026, at medians of about AED 2.9 million and AED 1,770 to 1,930 per square foot. That is so much of its district, Al Yelayiss 1, that the district median (AED 1,822 per square foot) is essentially DAMAC Islands 2 itself, so there is no outside benchmark to measure a premium against. What the numbers do show is pricing discipline: the clusters sold within a narrow band, and the typical unit cost the same in Bahamas, Bermuda and Tahiti.
3,523 sales in 2026, almost all at AED 1,770 to 1,930 per sq ft.
Sources Khaleej Times, 20 Feb 2026
Hrithik Roshan, John Abraham and the rest
Hrithik Roshan fronts Imtiaz Developments. Imtiaz's biggest 2026 launch, Raw District, sold at AED 1,760 to 1,830 per square foot across its buildings, 6 to 10% above the AED 1,663 median for Downtown Jebel Ali. John Abraham is the wellness ambassador for Fakhruddin's Treppan Living: Treppan Tower in JVT sold 40 units at AED 1,766, about 4% above JVT's AED 1,704. Sanjay Dutt, Kartik Aaryan and Arshad Warsi have promoted Danube launches, Sonu Sood is an ambassador for Dugasta, and Vivek Oberoi co-founded BNW, whose La Perla is in Ras Al Khaimah rather than Dubai.
Raw District: 6 to 10% over its district. Treppan Tower: about 4% over JVT.
Sources Khaleej Times, 20 Feb 2026
Buying one from India: the prices in rupees
At the 26 October 2026 rate of AED 1 = Rs 25.91, these are the typical prices buyers paid, in rupees. Dubai charges every nationality the same fees: the 4% Land Department fee plus registration costs. What differs for a resident of India is moving the money: under the Liberalised Remittance Scheme each person can send up to USD 250,000 a year, and banks collect 20% TCS on amounts above Rs 10 lakh a year, which is claimed back against income tax. NRIs paying from money already held abroad are not affected by either.
The rupee shortlist on this page goes one step further: give it a budget in rupees and it lists the Dubai projects that actually sold inside it this year.
Salman Khan's developer HRE: homes at a typical Rs 3.4 to 3.9 crore. Shah Rukh Khan's residential tower: from Rs 4.3 crore.
| Project | Star | Typical price paid | In rupees |
|---|---|---|---|
| Sakura Gardens by HRE | Salman Khan | AED 1.31M | Rs 3.39 crore |
| Skyhills Astra by HRE | Salman Khan | AED 1.50M | Rs 3.88 crore |
| Shahrukhz Residences (launch price) | Shah Rukh Khan | from AED 1.65M | from Rs 4.28 crore |
| Shahrukhz by Danube (offices) | Shah Rukh Khan | AED 2.32M | Rs 6.01 crore |
| DAMAC Islands 2 | Alia Bhatt, Ranbir Kapoor | AED 2.90M | Rs 7.51 crore |
| Burj Binghatti Jacob & Co | Jacob & Co | AED 11.5M | Rs 29.8 crore |
What this means if you are buying
Across the projects with a fair benchmark, the star rarely moves the price much: from level with the district to about 10% above it. The one big premium, Burj Binghatti Jacob & Co, is a branded ultra-luxury tower where the brand, not a film star, is the product. Endorsements mainly buy attention at launch, which is why these projects sell in large numbers in their first months.
Judge a celebrity-backed project the way you would any other: the escrow account, the completion date filed with the Land Department, the construction figure, and what buyers paid nearby. All four are on each project page.