What Ellington buyers actually paid in 2026
Pulling every recorded off-plan sale, Ellington developments account for 1,245 purchases in 2026. Eltiera Views in Al Thanyah Fifth is the volume driver at 571 sales, median AED 2,236,828 or AED 2,457 per square foot. Ellington Sands I and II on Palm Deira follow with 272 and 223 sales at medians of AED 3,187,828 and AED 3,257,828 — AED 2,767 and AED 2,823 per square foot. Then Eltiera Heights (65 sales), UH East and UH West at Jumeirah Lake Towers (35 and 22), The Watercrest (20, median AED 7.5 million at AED 3,005/sqft), Claydon House (13) and the Ellington House series in Dubai Hills (20 across three buildings). At the top end a handful of villa sales register at AED 13.7 million, AED 19.2 million and AED 34.7 million. What is striking is the consistency. Most Dubai developers show wide scatter in price per square foot across their portfolio because product quality varies by project. Ellington's band runs roughly AED 2,450 to AED 3,130 across apartments in six different districts, and the villas sit at AED 2,950 to AED 4,170. That is a developer whose pricing does not depend on which project you happen to buy — which is a genuine, measurable form of consistency, and it is the strongest evidence available that the design positioning is more than marketing.
1,245 recorded purchases at AED 2,457–3,131 per sqft. The narrowness of that band is the finding.
The three projects registered in 2026
Eltiera Views, in Al Thanyah Fifth, is the largest: 1,185 units across four 25-storey towers over a shared podium, declared at AED 1.07 billion, escrow open, registered completion 31 December 2029. It has already recorded 571 sales, so it is selling as fast as it registered. Windsor House II in Madinat Al Mataar — the Al Maktoum airport corridor — is 424 units across two towers of ten floors, AED 318.9 million declared, escrow open, completion 31 July 2029. Portside Square in Madinat Dubai Almelaheyah, beside Rashid Yachts & Marina, is 428 units across three 16-floor residential buildings plus an office building, AED 350 million declared, completion 31 December 2029. All three were logged at 0% construction as of early August 2026, which is normal for projects registered this year but worth knowing if a broker implies work is under way.
Eltiera Views: 1,185 units, 571 already sold, escrow open, completion December 2029.
Portside Square had no open escrow account
Of the three, Portside Square was the one to watch. It entered the register on 5 August 2026 and at that point its escrow account was recorded as not yet open — while marketing, prices and floor plans were already circulating across a large number of broker sites and two dedicated landing pages. This is common and it is not evidence of wrongdoing: escrow accounts routinely open within weeks of registration, and the interval is ordinary administrative sequencing. But the gap matters to you specifically, because under Dubai law units cannot lawfully be sold until that account is open, and money paid before then is not protected by the mechanism the law built for exactly this situation. It may well have opened since. The action either way costs nothing: ask for the escrow account number in writing and check it against the DLD register yourself. A screenshot from a broker is not verification.
Portside Square was registered with no open escrow account while already being marketed with prices. Verify before paying.
Ellington and Wellington are not the same developer
This one only becomes visible when you read the transaction register, and it is worth a paragraph because the money at stake is real. Alongside Ellington's projects, the DLD records sales for Wellington Ocean Walk on Palm Deira, Wellington Grand Villas in Wadi Al Safa 3, and South Park Residences by Wellington in Dubai Industrial City. Different developer, one letter apart, selling in some of the same districts — Palm Deira has both an Ellington Sands and a Wellington Ocean Walk. The price data shows they are not equivalent products: South Park Residences by Wellington transacts around AED 1,000 to AED 1,070 per square foot, against Ellington's AED 2,457 to AED 3,131. Neither is wrong for its market, but a buyer who believes they are purchasing one and is actually purchasing the other has made a very expensive mistake. Check the developer's full registered name on the sale agreement — Ellington's entities register as Ellington Properties Development L.L.C, Ellington PCFC Developers L.L.C and Ellington PCFC MR Development L.L.C.
Wellington is a different developer. Same districts, one letter apart, roughly a third of the price per square foot.
Is Ellington worth the premium?
The honest answer depends on what you are buying for. On yield, no — at AED 2,500 to AED 3,100 per square foot, gross returns will sit well below what Dubailand, JVC or International City produce, and no amount of design quality closes that gap. On capital preservation and resale, the case is stronger than for most developers at this level, and the reason is the consistency described above: a market that prices your building the same as the developer's other buildings is a market that recognises the brand rather than the individual project. That recognition is what makes an exit easier. Two caveats to hold. Ellington's 2026 registrations complete in 2029, so this is a long hold before you own anything. And the volume is rising — 2,037 units registered this year against a historically boutique output — which is the point at which design-led developers most often start to dilute what made them worth the premium. Watch whether the per-square-foot consistency survives the scale-up; if it does, the positioning is real.
Buy Ellington for resale recognition, not yield. Then watch whether the consistency survives the scale-up.